SEO stands for Search Engine Optimization. This is a process to rank higher in Search Engine which increase online visibility of a website. This is a process for any webpage getting the best position at search engines like Google, Bing, Yahoo and many more.
Now a day, it plays very important role for any website. A website without Search Engine Optimization is like making a new product, but not letting anyone know about the benefit of the product or not running any promotional marketing for that product. Or creating a television advertisement and never broadcasting it, it just doesn’t make any sense. Without implementing SEO, you will never be found on the search engines. Which help you to gain more visitors and visitors will help to boost up your sales.
Creating attractive website is the first step to online success and SEO for a website is the second step, but unfortunately many times this step gets left behind.
So, why is it important to be at the top position in the search engines? The number one position in Google gets on average 40% of the clicks on that page. The second position in Google gets about 20% of the clicks. The third position in Google gets about 15% of the clicks. As you go further down the page, the percentage continues to drop. Only about 15% of the people even go to the second page of Google.
A very small percentage goes to the third page and other subsequent pages. When looking at these figures, if a site is in the top position in Google, versus a site that is on the third page of Google, who is going to get more, clicks? Which site will have more potential profit? Of course, the site is closer to the top of the results.
How can Search Engine Optimization help your business?
Let go through this example.
Michael has a transportation business in Sydney. He has implemented SEO strategies on his website. His website currently holds the number 2 position in Google for the search term “transportation in Sydney”. Let’s say that the term is searched 40500 times per month. As his website is in the second position, he should get about 20% of the clicks. So that is about 8100 visitors each month. If 1 out of 500 visitors use his service, he will get 16 new order per month. On average his jobs are about $200.
Therefore, Michael will make about $3200 per month just from this one keyword phrase -”transportation in Sydney”. Imagine if Michael was in the number one position, he would make twice as much!
Now, on the other hand, if he was on the bottom of the Google results, he may only get 10 visitors and maybe $200 in business, if he was on page 2, he may get no visitors at all.
Now, imagine if Michael could get his site into Google with more than just that one keyword phrase, but maybe 5 different keyword phrases! Imagine how his profits will grow!
Imagine, 5 keyword phrases, all at position number 2 with a combined search volume of 80000, with 20% of visitors clicking on his link that would be 16000 visitors. If he has 1 in 500 visitors book his services that would be 32 jobs at an average of $200 a job that would be about $6400 for the month!
So what you waiting for? Hit Me up and lets optimize your website to get more visitors.